Same Moment  Different Time



What is past is prologue.
William Shakespeare (1611). The Tempest. Act II, Scene 1, 261.

This is UNI. Our first (re-)discovery of time.
Time is relative, to be experienced and maybe illusive.

ANISO is inspired by our fascination with time, space and moments in life. The unique time display let us look at the time from a new perspective, and lead us on a beautiful journey of creation. We believe the watch on your wrist is representing your story and feelings about time. So we dedicate UNI to those seeking a unique story when experiencing every single time and moments.

Patent Pending

Chapter 1


Find beauty not only in the thing itself but in the pattern of the shadows, the light and dark which that thing provides.
Jun'ichirō Tanizaki (1977). In Praise of Shadows. (T. Harper and E. Seidensticker, Trans.). Connecticut: Leete's Island Books.

We don’t need to understand what time is to find the beauty of it. Our signature design of minute hand is inspired by the very old presentation of time, the sundial. With sundial, time is defined by light and shadow, which is arguably one of the oldest ways we experience the flow of time.

This unique design of the particular angled minute hand mimics the gnomon, a part of a sundial to cast a shadow. The shadow cast by our minute hand adds a unique touch for you to experience different time in every minute.

We also absorb design elements from the traditional optical device, such as the telescope, to represent a connection between human, nature, and space.

Chapter 2


Time is free, but it's priceless. You can't own it, but you can use it. You can't keep it, but you can spend it.
Harvey Mackay

A famous quote of wisdom about time.
In addition to the silver color of our stainless steel watch case, UNI also comes with a glamorous rose gold color watch case.

These two color of the watch case, combined with two different styles of straps: classic (black or brown) and modern (white or grey), provides you with a personalized story of time on your wrist.

Chapter 3


For my part I know nothing with any certainty, but the sight of the stars makes me dream.
Vincent van Gogh, Rachel Barnes (1990). Artists By Themselves: Van Gogh. New York: Alfred A. Knopf.

Love the color of nights? UNI also has a night theme for those who love the calmness and solid color of nights.

The night theme makes our signature minute hand looks more vibrant. This is what a night of our modern life is: composed yet passionate. Night theme comes with 3 strap colors for you to select: black, brown and grey.



Yesterday's the past, tomorrow's the future, but today is a gift. That's why it's called the present.
Bil Keane

The unique hour display makes the presence of day and night prominent. Sunray tells the daytime while Star tells the night time.

The dedicated hour pointer gives an unconventional connection with the time being.

View Gallery

Chapter 4


Sometimes you will never know the value of a moment until it becomes a memory.
Georges Duhamel (1919). The Heart's Domain (E. S. Brooks Trans.). New York: Century Co..

The cipher on the back cover is a time stamp. We created this to represent the very unique moment shared between you and ANISO.

Chapter 5


If at first the idea is not absurd, then there is no hope for it.
Albert Einstein (2010). The Ultimate Quotable Einstein. New Jersey: Princeton University Press.

Size: 41mm diameter, 12.3mm thick
Material: Stainless Steel 316L
Finish: Contrast of Shiny and Brushed Stainless Steel
Movement: Swiss made, Ronda Quartz movement
Dial: Matt Silver / Matt Black
Lens: Dome-shaped Hardened Mineral Crystal, Anti-reflective coating, Anti-scratch coating
Strap: Genuine Cowhide Leather, 20mm wide, integrated quick release spring bar
Wrist fitting: 160 - 205mm
Water resistance: 3 ATM
Warranty: 2 years



Let every man be master of his time.
William Shakespeare, A. R. Braunmuller (1997). Macbeth. Cambridge: CUP.

This project is successfully funded on Kickstarter

ANISO - Same Moment, Different Time

Same Moment  Different Time


is successfully funded on